Flip flops are not traditionally a stylish mode of footwear. But Lindsay Phillips, 25, is doing a good deal to change that notion. Back when she was 16 and in high school in Tampa, Fla., Phillips intended flip flops with interchangeable straps for fashionable flair as part of an artwork venture. In just a couple years, Switchflops was in flight as a legitimate trend retail business. Switchflops forecasts that total earnings will reach $ 30 million in 2010. Article source – Switchflops- A high school art project turned big business by Personal Money Store.
Switchflops – A merely fetching concept
Most Americans do not have the cash to fill their closets with an entire shoe store’s worth of casual style footwear, which is where Switchflops come in. The shoe revelation multiplies casual fashion choices substantially, thanks to the numerous accessible straps. You will find buttons, sequins, beads and so much more. Ultimately, it’s rather inexpensive: $ 35 for the sandal sole with a basic strap, and $ 12 each for additional trend strap possibilities. Each new strap makes for a fashionable, affordable new adventure. And Switchflops also offers other shoes like wedges and additional accessories. Over 4,000 stores all over the world give customers the chance to know the Switchflops experience.
'Everyone wore flip-flops to school, all the time’
Phillips flexed her entrepreneurial muscles and secured her future. The children at her high school loved to wear flip-flops to school (“Everyone wore them all of the time,” she told AOL), however the casual shoes were not always the most fashionable shoe in and of themselves. Standard flip flops weren’t fashionable and individuals usually only owned a pair or two. With Switchflops, need and idea meshed perfectly. Phillips pursued a patent with the help of a patent attorney, and that patent was granted in 2004. By 2007, with the help of experienced CEO Jeffrey Davidson, Phillips got Switchflops off the ground. An overseas office is presently on the agenda.
Provide them with choices and they will come
AOL Small company cites studies indicating that businesses that offer their customers the greatest customization choices – whether those companies are in retail or a different sector – are more popular than ever. Phillips has proven ready to capitalize.
”Everyone wants to be a little unique, and when we may have the same bag, we don’t want it to be exactly the same,” said Phillips.
Further reading
AOL Small Business
smallbusiness.aol.com/2010/09/01/why-didnt-i-think-of-that-switchflops-the-30-million-school/
